We’re living in a noisy world. So noisy, that hearing devices are now available over the counter. But that doesn’t mean they’re still not associated with “old.” So, how do you start to change that perception, to make taking care of your hearing as obvious as wearing glasses? Well, first you design a brilliant little device that’s nearly invisible. And they you take on the old guard, just a little bit. I’ve had the pleasure of working with the mad scientists at Eargo for the last several years, working to change the stigma of wearing a hearing device. This is the latest work. A little “Mac vs PC” spirit.