Potatoes USA

Sometimes a client has an issue to solve that is unique to a particular moment in time. Such was the case for Potatoes USA during quarantine. They came to us because consumers had stocked up on potatoes and were running out of ideas of what to make with them. We cooked up a campaign to deliver recipe content in a fun, humorous way, while being conscious of not delivering a sales pitch to buy more when people were already overwhelmed. Subtleties of message are always important, but rarely more so than during a collective trauma like COVID.