Brewer’s Association

Craft Brewing’s success had led Big Beer to start buying up small, independent breweries - and all the hops they could get their hands on to assure craft brewers couldn’t get them - while continuing to pretend these now corporate-owned breweries were still independent. So, along with our partners at the Brewer’s Association, what did we do? We turned the tables on them. Or, we tried to, anyway. By launching the largest crowdfunding campaign in history to raise the money to buy ABInBev. On the buying part, we failed spectacularly, but charmingly. When it came to views and impressions? Huge success. Huge.